Often considered as a tool used by capitalism to change established values within society.
Also considered influential in changing our perception and what we may need and want.
No short term effect specific to product.
Modifies us over a long period of time.
Barbara Kruger - "I shop therefore I am" 1987
Often accused to explore sexism treating people as cultural stereotypes of their sex.
This lecture was a summary of how people are generally perceived in advertisement through sexism, stereotypes and sometimes racially. Talked about sex selling the advertisement, "Does a naked picture of a women sell ?" this is what we thought about and how it attracts the audience to take an interest in the advertisement and the product being sold through imagery and sometimes text, how effective does it make it and does it give the image any justice.
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Barbara Kruger -
"I shop therefore I am"
1987 |
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