Outside Collett Dickenson Pearce

This all about the CDP and Ron Collins, this lectures main objective was to inform me of the creative opportunities that are out in the open world for me to connect with and how the institution I am in will contribute to my success. I was made to understand this through the introduction of Ron Collins and his successes, what got him there  and what his achievements are. What led to Ron & Millwards success and how creative advertising played its part and did leads contribute to Ron being where is now, this talk was mostly understanding creative advertising and CDP.

Ron Collins 

  

Karin Kanzuki - Street Fighter

Street Fighter 5

Street fighter Alpha

Capcom Fighting Evolution

Karin Kanzuki is a playable female street fighter character from the Alpha series. She features would be considered white but she is said to be the daughter of a both rich Japanese mother and father. Given the fact that she is Japanese, when describing her characteristics she is generally said to look white. She is from an animation that has been adapted into a game and highlights the previous situation i was talking about to do with the Japanese misrepresenting themselves.

"Karin naturally has a similar outfit, complete with sailor fuku, except hers is predominantly red and white with a blue bola tie. She stylises her blonde hair into long, oversized ringlet curls in a Victorian Europe-era fashion with two small forelocks, and occasionally wears a blue bow in the back. She appears to wear underwear on the outside of her black shorts and completes her outfit with matching black socks and short, red boots. She also wears brown fingerless gloves."

http://streetfighter.wikia.com/wiki/Karin

Karin (no date) Available at: http://streetfighter.wikia.com/wiki/Karin (Accessed: 27 January 2016).

People might argue that she would still represent Japanese people but the fact of the matter is that she looks white and no asian person has blonde hair with over sized ringlets. The only Uniform that will be considered Japanese would be her traditional school uniform called a Sailor Fuku, which has now been changed to a business uniform in the recent Street fighter 5. This means nothing including her dress sense will be considered as Japanese anymore, because the designers have pulled away from the original concept. 

"In Street Fighter V, her outfit appearance has been altered from her original school uniform into a business suit-esque outfit, but has still a resemblance to the original in palette and design. She wears a red long sleeve jacket with a blue frill shirt and white frill folded sleeves underneath and a white ascot tie at the center of her collar, red frill skirt with black tights."

http://streetfighter.wikia.com/wiki/Karin
Karin (no date) Available at: http://streetfighter.wikia.com/wiki/Karin (Accessed: 27 January 2016).

Idea for animated reaponse

My idea for the animated response is to develop an Asian female character that changes appearance from cloths to looks. I have chosen this idea because I want the character to be seen in many shapes and forms to illustrate the point being that any race can be a both positive and heroic character. My message is that people of any race can be illustrated as a character with morels, background and can be made to look intelligent as an individual.

I found this animation celebrating the life of David Bowie and its animated like a timeline from when he first started out and how he looked to where he was now a in his current state. This is the style I want for my animation because I feel that it would be very effective in introducing the multiple ways a character of race that is racially stereotyped, can be seen beyond the stereotypes and as a character with meaning rather that the negative images represented in both films and animations e.g. The characters of the black race always playing foolish and non recognised characters that are always in the background and play on the minstrel representation of black people.

 
                                     https://youtu.be/Kag6B4qDoDA

The origination of the Gollywog and the idea of misrepresention

The caricature of the golliwog was created by Florence Kate Upton in the 1890’s and first appeared when she published a child’s book titled, The Adventures of Two Dutch Dolls and a Golliwog. The Golliwog was first described as a horrid sight and the blackest gnome with in the story, this character was said to be produce of a minstrel tradition with jet black skin, bright red lips and wild woolly hair. He wore red trousers a shirt with a very stiff collar, red bow tie and a blue jacket with tails in relation to how minstrels dressed in the 1940’s.

Golliwog was a character created of the base of minstrels who white American entertainers that painted themselves dark black in representation of black people and portrayed them negatively as a hopeless race of people as entertainment amongst white people themselves.

The Golliwog also made its appearance as one of the main characters on Noddy a children’s TV series since the 1950’s, there was more than one and they were classed as villainous puppets called The Gollies who were made to commit various crimes throughout the Noddy series. The Gollies were later on replaced by two character called sly and Gobbo for the TV series in the early 1980’s.

 https://en.wikipedia.org/wiki/Golliwog

Golliwog (2015) in Wikipedia. Available at: https://en.wikipedia.org/wiki/Golliwog (Accessed: 24 January 2016).

This characterised form of representation could be linked to the classical style as mentioned my Chancellor Williams, which was said to be a way in which black people were painted in disregard of their true form because it was classed as improper to illustrate black people in their true form. The re-construction of black features was said to be realistic.

    

                                                  https://www.youtube.com/watch?v=pso8rh6Fwag

RBGStreetScholar (2014) RBG| the destruction of black Civilization, Dr. Chancellor Williams. Available at: https://www.youtube.com/watch?v=pso8rh6Fwag (Accessed: 24 January 2016).

Samples of old time racism in advertised animation

There are many animations from the 50's to 60's and onwards that were prejudice towards different types of races, especially in the western countries of today we now call multicultural, where there is still racism subtly placed in films, adverts, animations and TV shows.

                                          
                                         https://youtu.be/IaqnMLovqHg

                                          https://youtu.be/KJnzCs1l5Wk

                                          https://youtu.be/sscI7JewZhU

From looking at these ads you can see the racist stereotypes used are all linked to the black race. The old stereotype of black people being Criminal and stupid has fed through from slavery into films, animation and adverts portraying black people all the same. The video uses the common stereotype of always making the black man act stupid and uses a lot foolish references linked to minstrels, like the Afro, widely opened eyes and a silly grin. The middle video uses a gollywog to advertise marmalade, the characters complexion is that of an old western stereotype and character features relating to that of a Gollwog and the way the character behaves is very child like and oblivious to the idea of making marmalade. The bottom one uses a western ideology of all black people being criminals, what also makes this even worse is that they use a black person to voice the character of the goat making a mockery of the black race. This advert makes black people look bad in general based on its representation of how they dress and the fact that all the prisoners have to be from the black race,which probably suggest that the creator are trying to say that no other race but black end up in prison.

Japanese and Anime representation

Japan is widely known for for its animated work, because it is big in the  animation industry, creating one of the biggest types of animation know worldwide called Anime. Anime has been going on since 20th century. The first Japanese animations were experimented with using animation techniques used by filmmakers in Japan's early years of animating. the first worldly popular anime was Osamu Tezuka's Astro Boy which was created in 1963, at this period anime started off as a full representation for Japan and its culture, with the characters always looking like the Japanese people. Since reaching the 21st century the characters appearances have strayed away from the Asian appearance in to a European representation. Some people believed that the change of representation was based on the idea of the Japanese people feeling ashamed of their features and they preferred to make themselves look more like the white Europeans.

People say that Japan has moved its style of animation away from the west idea of representing characters to try and create a style of their own.

"During the 1970s, anime developed further, separating itself from its Western roots, and developing unique genres such as mecha. Notable shows in this period include Lupin III and Mazinger Z. During this period several filmmakers became famous, especially Hayao Miyazaki and Mamoru Oshii."  

http://www.gojapango.com/culture/anime_history.html

ANIME HISTORY (no date) Available at: http://www.gojapango.com/culture/anime_history.html (Accessed: 23 January 2016).

This could be regarded as untruthful because, the evidence is in the animation based on the representation, the characters make a statement for themselves. The questions to ask is why the characters have white skin, multicoloured hair and eyes, why not make them look like Japanese people?

"I did not think about it at first, but I read stories about marketers in Japan pushing products by saying using them would make Japanese people white, tall and blonde with blue eyes. There was an article about the first McDonalds in Japan being promoted this way."

"Manga and anime characters look like white people to me, not black or latin, and specially not asian. Colorful hair aside, I find that many Japanese/Korean cartoon characters often look more Caucasian than Asian. This contrasts with traditional Japanese art which looks more realistic to me, sort of like medieval European art which is not photorealistic but you can tell they are European."

"I can see why the Japanese might draw black people like racist cartoons because of old western cartoons, but I can't find an explanation as to why they draw other Asians as racist depictions like those using against the Japanese in WWII."

https://www.quora.com/Are-anime-and-manga-drawing-styles-an-idealization-of-western-features-by-the-Japanese

Top stories (2010) Available at: https://www.quora.com/Are-anime-and-manga-drawing-styles-an-idealization-of-western-features-by-the-Japanese (Accessed: 23 January 2016).

The reason for the Japanese adopting the western look could be because of all the racism the Japanese have faced in the past during the world war period or just in general as Asian citizens in society.

Japanese Girl

Anime Girl

From these images you can draw the idea of the character below being Japanese based on the setting and her clothing but the features of the character herself are nothing like the girls above, the above image is of an actual Japanese girl, maybe the characters should look more like the top image rather than the bottom because you will see Japanese people for who they are and not who they are trying to be.

The only information that can be gathered on this subject is people opinions on the matter of the representation of Japanese anime characters.

This video talks through the comparisons between white and asian people. It compares the popular anime characters to actual Japanese people and recreates them to suit the Japanese image, to demonstrate how they should look from what they look like.

The YouTuber in the video called "Onision Speaks" talks about the matter being that the Japanese anime representing either side, but maybe being a Style that works with both white and Asian. features.

https://www.youtube.com/watch?v=Qus34ySIbyI

OnisionSpeaks (2014) Why do Anime characters look white?. Available at: https://www.youtube.com/watch?v=Qus34ySIbyI (Accessed: 23 January 2016).
(Top video)

The Boondocks (Identified stereotyping)

The Boondocks is a black orientated and animated comedy that possesses a lot of political views with in society and tries to reflect them. It features a lot of satire and talks about a lot of racial in equality and reflects back to slavery times and around Martian Luther King’s struggle, it uses negatives as positive point for laughter that could still be found as offensive. This cartoon uses a lot of stereotyping to highlight the issue of both orientalism, stereotyping and racism that has taken place over time and still features in to days modern day society. The purpose of it's creation is to entertain but still politically educate, this is why the creator Aaron McGruder decide to add a lot of racist quotes and characters because he believes offending is important as long as your offending for the right reasons, what he is trying to say is that his purpose for offending is based on the content of his animation which is focused around modern day america and its supremacist racism to non westerns.    

What make the animation appealing to everyone of different ethnic is that they are all included with in the Animated series and the racial jokes are not only aimed at one ethnic group but at everyone, making it equally open to everyone, mostly as a way of making all races laugh at an equal expense.

The creator Aaron McGruder states that there are a lot of political, cultural and effective reasons for the use of content that may be perceived with in his animations. He states it is mainly to paint a picture of the modern day society through controversy and offensive language.

"What has never been lost on me is the enormous responsibility that came with The Boondocks - particularly the television show and it’s relatively young audience. It was important to offend, but equally important to offend for the right reasons. For three seasons I personally navigated this show through the minefields of controversy. It was not perfect. And it definitely was not quick. But it was always done with a keen sense of duty, history, culture, and love. Anything less would have been simply unacceptable"

Sergio (2014) Aaron McGruder finally explains why he left ‘the Boondocks’. Available at: http://blogs.indiewire.com/shadowandact/aaron-mcgruder-finally-explains-why-he-left-the-boondocks (Accessed: 17 January 2016).

http://blogs.indiewire.com/shadowandact/aaron-mcgruder-finally-explains-why-he-left-the-boondocks

I this scene of  The Boondocks a character Uncle Ruckus,Who is black and hates the black race. His father demonstrates a hatred based on the idea of uncle Ruckus originally being white and ended up turning black due to vitiligo which is a skin disease that turns someone's skin colour pale based on the skin pigments. The father classes uncle Ruckus as a "Mexican", follows this statement with not having to speak English to be a Mexian. Which may implying that anyone can be Mexican, this is because uncle Ruckus works more than one job.This statement is based on a stereotypical western idea of Mexicans being refugees/gypsies that work multiple jobs. He is saying that being Mexican basically means you have not home, real job and your considered poor based on your nationality, which is a racist western ideology.   

Cleveland Show (Identified stereotyping)

The Cleveland show is a spin off of the family Guy TV series created by Seth Macfarlane, featuring one of the main protagonists and friend of Peter Griffin called Cleveland. The Cleveland show was developed as another show for Cleveland himself and was to explore his life and way of living. His character is voiced by Mike henry and is given the role of both a over weight, lazy, dimwitted and lustful black man which are stereotypes dated back through time based on the western idea of superiority. One of the questions that could be asked is why Cleveland as a black male character has to have a very dull and idiotic voice. A lot of the black characters are given foolish roles, another question that could be asked is why Cleveland as a black character voiced by a western male, because being a black character, he should have a black voice. This could be an intention of the west trying to make the black character look foolish animation, because they would be regarded of having control over what is aired on TV and the animation it self is owned my white director with wealth.
If the west regard this as not being racist, the question would be, How would they know what is racism if they themselves have been the perpetrators of this over a long period of time through history, because they have never had to deal with this them selves. Till now in modern day society, racism is even fed from everyday life into animation.

"This Family Guy spin-off plays into every well-known black stereotype you've heard before: black people love to dance, black people love R&B and rap, and there's always at least one (or a few) obese relatives in a black family."

Magazine, C. (no date) The 50 most racist TV shows of all time - 18. <em>The Cleveland Show</em>. Available at: http://uk.complex.com/pop-culture/2013/06/most-racist-tv-shows/the-cleveland-show (Accessed: 17 January 2016).

http://uk.complex.com/pop-culture/2013/06/most-racist-tv-shows/the-cleveland-show

          

The Gaze

This lecture was all about which is based on The Gaze also known as "The Look" which is a term for a theory on film used in the 1970's based on the visulisation of film and how people look at images of people in any visual medium in relation to the depiction of visual characters in relation to descriptive text.

The are many different types of Gazes, few stated below:

• The spectator's gaze, which is the gaze of a viewer at an image of another person, animal or object in text.

• The intra-diegetic gaze, is a gaze of a depicted person based on another persons preception, can also be used on with in the world of the text.

• The direct of extra-diegetic address to the viewer the gaze of a person, depicted in the text looking out of the frame.   

• The look of the camera, the way the camera it self apears to look at people, animals or objects, depicted less metaphorically, the viewing of a film maker of photographer.

 Gazing is more about peoples preceptions of what they are looking at and how its percived through their eyes. There are many different forms and the can all be looked at in defferent ways based on the type of people who are looking at them.

A form of gaze

Magazine from of Gaze

Gaze can be found in animation because it is all about how people look at the animation and what they see based on the moving images presented before them, everyone has a different perception of what animations stand for or what feelings certain pieces give off. There are many different types of gazes, the main gaze for animation would have to be The Spectator's Gaze because every animation needs spectators which is us as the viewers of theses films, animation are made to be viewed and criticised by the general public, but not everyone with in the public will see eye to eye, everyone will have a different perception based on one animation or image.Some people look beyond what is in front of them and concentrate on the message behind the animation based on what happens in each scene.

 When I look at this advert I see something derogatory and negative, it makes me feel very angry with idea of its creation and at who created it. reason for these feelings because it is targeting my race with hatred and mocking who black people with non sensical labels developed by the west. On the other hand the person who created this might think of this piece as something funny, not just because they created it but because they like the issue of racism and proud of the fact that they don't like the black race, their aim is to make the west laugh at their cartoons but for black people disheartened by what has been said with in the animation.