Saturday 23 January 2016

Samples of old time racism in advertised animation

There are many animations from the 50's to 60's and onwards that were prejudice towards different types of races, especially in the western countries of today we now call multicultural, where there is still racism subtly placed in films, adverts, animations and TV shows.

                                          
                                         https://youtu.be/IaqnMLovqHg


                                          https://youtu.be/KJnzCs1l5Wk



                                          https://youtu.be/sscI7JewZhU

From looking at these ads you can see the racist stereotypes used are all linked to the black race. The old stereotype of black people being Criminal and stupid has fed through from slavery into films, animation and adverts portraying black people all the same. The video uses the common stereotype of always making the black man act stupid and uses a lot foolish references linked to minstrels, like the Afro, widely opened eyes and a silly grin. The middle video uses a gollywog to advertise marmalade, the characters complexion is that of an old western stereotype and character features relating to that of a Gollwog and the way the character behaves is very child like and oblivious to the idea of making marmalade. The bottom one uses a western ideology of all black people being criminals, what also makes this even worse is that they use a black person to voice the character of the goat making a mockery of the black race. This advert makes black people look bad in general based on its representation of how they dress and the fact that all the prisoners have to be from the black race,which probably suggest that the creator are trying to say that no other race but black end up in prison.





No comments:

Post a Comment